Who we are

We are JOIN, an adaptive training platform that empowers cyclists (and soon runners) with personalized, science-backed training plans. Since launch, we’ve been on a mission to help cyclists of all levels reach their full potential in an accessible, fun, and rewarding way. Our user base is growing fast, and to keep up, we’re expanding our marketing team with a Junior Marketer. If you’re excited about connecting with the cycling community, supporting athletes on their journey, and shaping the future of digital fitness, we want to meet you! And if you happen to be a cyclist yourself, that’s a bonus—but it’s not a dealbreaker!

Why this role?

As a Junior Marketer, you’ll have the opportunity to develop your marketing skills by supporting a broad range of projects designed to elevate JOIN’s brand. You’ll work on campaigns, collaborate across teams, and help us engage a larger international audience. Here’s what you’ll be diving into:

• Supporting the creation and launch of digital campaigns (social media, email, paid media, web, and app).
• Optimizing paid media efforts across platforms like Google Ads and Apple Ads.
• Brainstorming creative ways to introduce JOIN to a global cycling audience.
• Analyzing campaign results and sharing insights to boost future performance.
• Assisting with the setup and refinement of marketing automation for email and push notifications.
• Working with media (podcast) contacts to coordinate and maximize collaborations.
• Collaborating with design and content teams to develop engaging assets.
• Conducting market research on trends and opportunities in the cycling world.
• Supporting partnerships, events, and product launches to strengthen JOIN’s brand presence.

What We’re Looking For

• Experience: 1-2 years in a marketing or communications role.
• Education: Background in marketing, communication, or a similar field.
• Skills: Fluent English communication skills (Dutch is a plus!), familiarity with social media, content creation, and basic digital marketing tools.
• Traits: You’re proactive, curious, and ready to bring ideas to life in a fast-paced, supportive team environment.
• Bonus Points: Exposure to performance marketing, email marketing, or SEO. A passion for cycling or fitness is a definite advantage!

Life at JOIN